PhysioBob Zeitgeist: Real Search & Application Trends

Welcome to our data-driven Zeitgeist on listing trends. This page distils how physios actually search for jobs and courses across PhysioBob, so you can write listing titles and descriptions that get discovered and clicked.

The tables below show where candidates are looking, the keywords they use, which jobs attract applications, and how education/country factors influence discovery. Use these insights to craft clearer, location-rich titles and first paragraphs that align with user intent.

Many visitors do not use the country filter; the next most common behaviour is using the keyword search alone. To maximise visibility, include both your city and country in the title and repeat them once in the opening paragraph. We’re seeing far better performance from listings that lead with location (“Junior Physiotherapist — London, UK”) and then add role/specialty terms.

How search behaviour has shifted

Fifteen years ago, users led with specialty (e.g., “Senior I Outpatients”). Today, most candidates start with location and then scan for suitable roles. Opening your requirements (e.g., welcoming new graduates) typically increases application volume.

These counts reflect applications made via our on-site “Apply Online” button (external applications/phone calls are not included). Even so, the ranking indicates strong candidate demand by location and seniority.

Boost your results: put city + country in the title, mention visa/relocation support if offered, and use synonyms (“physio”, “physiotherapist”, “physical therapist”) once each in the opening paragraph.

Internationally focused courses and credential-support programmes perform strongly—especially those helping overseas physios practise in the UK, Australia and USA. Courses taken across borders (e.g., an Australian course delivered in India) also attract significant attention. Interest in EPA and Neurology continues to grow alongside manual therapy.

Employers often rely on keywords rather than strict country filters, so candidates who fully complete education and preferred location fields are found more easily. Education in India appears frequently, reflecting markets that welcome a wider range of international credentials.